The concept of conventional wall mural art work is elevated by incorporating layers of art to create a dynamic 3-dimensional effect. This not only expresses the brand culture but also creates a mesmerizing experience, fostering engagement of customers to boost sales and revenue.
The design elements are cohesively harmonized through the entire store emulating a vibrant and memorable brand experience for customers. The focal point is the legs protruding from the wall amidst the tangle of abstract foliage that portray the inner rebel personality and lifestyle.
The landlord’s design guideline suggested to utilize loose shelves and movable furniture without disturbing the existing structure.
However, as the design concept was to bring out a visual symphony throughout the entire store, it was imperative to have an interactive wall design. This challenge was overcome by erecting a partition wall (unfastened to the original structure) and laying a precast concrete cube on the base as a counterweight to hold the structure intact.
Contractor
Living Life Style
Wall Mural Artist
Ruwangi Amarasinghe
Photographer
Meshari Fahim